Website Audit

May Green Marketing

Contents

Contents


About May Green Marketing


May Green Marketing are a Marketing company that provide Marketing solutions to businesses throughout the UK. We are specialists in Branding, Digital Campaigns, Public Relations and Creative Marketing for your business. Combined with a successful 28 year track record at marketing businesses both large and small we know we can help you achieve your goals.

We want you to succeed, to step ahead of the competition and be the leader in your industry and we have the right expertise and Marketing know how to get you there.

Marketing is a journey and May Green Marketing love to see our clients flourish along the way. Return on investment is important to us and we like to demonstrate the value that we bring to our client’s business in terms of growth, increased sales and of course higher profits.

Have a look around our website and see who we are, who we’ve worked with and read the success stories from our clients. That could be you. So give us a call and we will be more than happy to visit you, to listen to your story and tell you about how we can help.

What we do


Website Design & Development

Website Design & Development

Make a great first impression with a modern, bespoke website that offers potential and existing customers greater insight into your products and services.

SEO

SEO

Boost your website up the search engines with in-depth SEO strategy, content writing, backlinks and much more.

Google Ad Management

Google Ad Management

Our PPC management service is designed to help make your business stand out and be seen by your desired audience on the search engines.

Social Media Managemen

Social Media Management

Build your business’s social media presence and brand awareness with one of bespoke our social media packages.

Graphic Design & Branding

Graphic Design & Branding

If you are concerned that the first impression your brand provides your potential new customers isn’t up to scratch, we can help!

Marketing Training

Digital Marketing Package

Our bespoke digital marketing packages are designed and formulated to ensure the best results for each individual business.

Website Audit - https://www.abc.co.uk

Our Recommendations


The initial focus would be to promote identified keywords to multiple nationwide locations for keywords with a high search volume but with realistic competition.

Based on an audit of your website and information we have gathered, we would also recommend the following technical, on-page, keyword and landing page optimisations.

Optimise the ABC Website:

  • Technical Optimisation
    • Robots.txt file
    • Sitemap
    • Fix broken links
    • Increase page load speed time
    • Optimise Analytics
    • Optimise Search Console
    • 404 detection
  • On Page Optimisation
    • Meta, Title and Description tags
    • On Page Content
    • Header Tags
    • Image Alt Tags
  • Keyword Optimisation
  • Landing Page Optimisation

Standard SEO Tasks we would perform to improve your search rankings

  • Site Audit - Website Audit
  • Keyword Research – Search Volumes & Search Intent
  • Organic Research
  • Competitor Research
  • Blog & Backlinking Strategy
  • Internal Linking
  • Security Checks
  • Indexing and Crawl Error Identify

Site Speed


You can see below the results

First Contentful Paint

How quickly content like text or images are painted onto your page. A good user experience is 0.9s or less.

8.4s

Time to Interactive

How long it takes for your page to become fully interactive. A good user experience is 2.5s or less.

8.4s

Speed Index

How quickly the contents of your page are visibly populated. A good user experience is 1.3s or less.

8.4s

Total Blocking Time

How much time is blocked by scripts during your page loading process. A good user experience is 150ms or less.

8.4s

Largest Contentful Paint

How long it takes for the largest element of content (e.g. a hero image) to be painted on your page. A good user experience is 1.2s or less.

8.4s

Cumulative Layout Shift

How much your page's layout shifts as it loads. A good user experience is a score of 0.1 or less.

8.4s

Site Security


We have checked the security of your site, you can see below the results

Security Certificate

  • SSL
  • HTTPS

Domain Risk

Link Risk

Site Usability


General
CSS Caching Yes
JS Caching Yes
Image Caching Yes
Broken Links 7
   
Mobile
Font Size Too large
Image to Text Ratio Too many images
Horizontal Scrolling Yes

Site Performance


Unminified CSS

CSS files are often larger than they need to be - minifying CSS files can reduce network payload and improve your page load performance.

0

Unminified JS

Minifying JavaScript files can reduce payload sizes and script parse time.

0

Unused CSS

Ideally, you should remove dead rules from stylesheets and defer the loading of CSS not used for above-the-fold content to reduce unnecessary bytes consumed by network activity.

0

Unused JS

Even if the JavaScript is asynchronous, the code competes for bandwidth with other resources while it's downloading, which has significant performance implications.

0

Efficiently Encode Images

Proper image optimization makes the pages load faster and reduces data consumption. Image compression can result in significant size savings.

0

Preload Key Requests

Some late-loading resources (i.e. third-level requests) may be cascaded or called from within other requests while others may simply be large - both instances impact your page performance.

0

Avoid large network payloads

The higher the network payload, the larger the page; thus, the longer it takes to download the resources and load the page. Large payloads may also cost your visitors more money; for example, users may have to pay for more cellular data.

0

Avoid large layout shifts

Large layout shifts can create a frustrating experience for your visitors as they make your page appear visually jarring, as page elements appear suddenly, move around, and affect how your visitors interact with the page.

0

Serve static assets with caching

When a browser requests a resource, the server providing the resource can tell the browser how long it should temporarily store or cache the resource. For any subsequent request for that resource, the browser uses its local copy rather than getting it from the network.

0

Technical Audit


Form Submission

Ensure that forms are submitted without any visual user errors

Robots Txt

Ensure that robots.txt file is present and valid

404 page set up correctly

A customized informative 404 error page can help you keep users on your website.

Sitemap

Ensure that your sitemap is present and set up correctly

Website Analytics

Are your website analytics present and set up correctly

Broken Links

Broken links were found on your website which need attention

Website Redirects

Redirects were found on your website

Domain Strength


Domain strength is a measure of the overall quality and authority of a website.

Below you can see different factors that contribute to the strength of your domain.

Overview

Overall Domain Strength

Domain strength (from 0 to 10) is a complex quality metric, calculated based on numerous key SEO factors (including domain age, backlinks, social signals, etc.)

External Domain Characteristics

Domain quality characteristics according to various external services.

Indexing in search engines

Number of domain's pages indexed in different search engines.

Google

Yahoo

Bing

Backlinks

Total backlinks: 2,597

Backlink Types

Domain Comparison


See how your domain compares to your top two competitors

abc.co.uk za.co.uk wrt.co.uk
Domain Strength 4.36 7.34 3.04
Domain InLink Rank 43 57 65
Domain Age 5y 3y 6m 7y 5m
Total Backlinks 40,597 60,597 2,597
Total Linking Domains 128 156 32
IP Addresses 47 75 28
C-Blocks 64 23 35
Dofollow Backlinks 39,346 59,346 2,346
Overall Rating 3.5 4.5 2

Keywords


The keywords below are a sample of keywords which we can target for your website.

Root Keywords Website Design Website Development Search Engine Optimization Search Engine Marketing SEO Agency Graphic Design Company Branding Agency Email Marketing Company Social Media Marketing SEO Social Media Management
Location Variables Newcastle Gateshead Durham Washington North Yorkshire Liverpool Manchester Leeds Sheffield South Shields Seaham Middlesbrough
Combination Variables In Around Near Professional Local Best Bespoke Quality

Keyword Suggestions


The keywords below are a sample of searched for keywords which we can target for your website.

The “# of Searches” column shows the number of times that the keyword/phrase has been searched for in the last month and the “Google.co.uk Rank” is where your website appears in the search engine.

Keyword # of Searches Google.co.uk Rank Mobile Rank
Website Design in Durham 100 - 1000 Not in top 50 49
Website Development around Newcastle 10 - 100 Not in top 50 Not in top 50
Search Engine Optimization near Gateshead 100 - 1000 23 25
Search Engine Marketing near Durham 1000 - 10000 45 Not in top 50
SEO Agency in Washington 100 - 1000 Not in top 50 Not in top 50
Graphic Design Company near North Yorkshire 10 - 100 1 2
Branding Agency near Liverpool 100 - 1000 18 16
Email Marketing Company in Manchester 1000 - 10000 48 Not in top 50
Social Media Marketing near Leeds 100 - 1000 Not in top 50 Not in top 50
SEO near Sheffield 1000 - 10000 34 28
Social Media Management near South Shields 100 - 1000 Not in top 50 Not in top 50

From a Marketing Perspective…


As Marketing professionals, we have a unique insight into how websites should look, function and perform. Take a look at some of our perspectives below...

  • Addition of images that include people engaging in your services/using your products to strengthen your marketing message.
  • Include some more visible calls to action that are attractive and eye-catching to solicit more leads.
  • Page design kept consistent across whole website.
  • Page scrolling and responsiveness to be fixed on mobile devices so that the website is accessible for all customers.
  • Format text correctly so that it is easier to read and more visually appealing for your customers.
  • Include information on your website to demonstrate your industry leadership and dedication to staying in-the-know.
  • Weave your marketing message throughout the content on your website.